Differentiators
HCD Specialization
We are specialists, not generalists. Human-centered design is all we do, and our approach involves applying uniquely specialized talent across the main UX disciplines of strategy, research and design. Utilizing the industry recognized expertise that our specialists bring enable us to craft the best possible experiences for our clients and their customers.
Integrated Research Lab
As one of the first digital consultancies to build their own in-house research facility, we were early to embrace the value of involving actual users and customers throughout the product design process. With full lab operations and recruitment capabilities (LabOps), our modern state-of-the art facility supports a wide range of research studies.
Technology Agnostic
Because HCD is all we do, we are not tied to any one technical solution, and have no inherent bias that might exist if we were also selling a specific software product or platform. While there is a right time for solutioning and technical coordination, this approach enables us to focus on designing the right experience that will drive value for users and the business.
Utilizing research and testing in the design process is critical for gaining insight into user needs and behavior, as well as understanding the product and its objectives
Our Services and Activities
We offer a full complement of UX strategy, research and design services and activities including:
Strategy & Planning
- Product strategy
- UX strategy and process
- Content strategy
- Design thinking & elaboration
- UX team leadership
- Project planning
Research
- Ethnography
- In-depth interviews
- Stakeholder interviews
- Competitive analysis
- Usability testing
- Focus groups
- Surveys
- Personas
- Journey maps and atlases
- Read-out presentations
Design
- Flow diagrams
- Information architecture
- User interface
- Low-fidelity wireframes
- High-fidelity visual design
- Clickable prototypes (InVision, XD)
- Interactive prototypes (HTML/CSS)
- Governance (style guides)
Our Process
While every engagement has its own unique needs, we’ve learned that inspiration works best when coupled with a solid, practical approach. Each step in our overall process below is tailored to reflect the specific scope and needs of your project.
