CEO and Co-Founder
Who We Are
Mediabarn’s customer-centric philosophy defines who we are.
In its simplest form, we are committed to applying Human-Centered Design (HCD) methods to understand customer needs, collect feedback, and use that feedback to improve services and products. Whether it’s for customers, citizens, or employees, our Experience Design Studio creates research-informed designs to improve the experience of every human involved.
In addition to our research and design studio, Mediabarn also provides creative staffing and research lab facility rentals.
Why Us
How We Think
From where we sit, Human-Centered Design is the methodology that prioritizes and directly involves actual customers and users in the design solutioning process by which we create experiences. These days, terms like CX, UX and Service Design are abundantly used, quite often interchangeably. We provide them all and think it’s important to explain their differences. This is how we view them:
Customer Experience (CX)
CX is the entirety of a customer’s journey with a product, company, or brand. Seeing a message on a billboard, making an online purchase, and calling a help desk are all examples of a customer experience.
User Experience (UX)
UX is the digital channel of CX since the interaction with digital products and services is often a significant component of CX. Because so many products we work with are mainly digital, we have gravitated to a focus in UX research and design.
Service Design (SD)
Service Design unifies the entire system. It integrates the front-end touch points and interfaces with which customers interact with the back of the house elements involved in delivering services and content.
What We Do
We offer a full range of strategy, research and experience design capabilities which include:
Strategy & Planning
- Product strategy
- CX / UX strategy
- Agile ceremonies
- Content strategy
- Design thinking & elaboration
- Project management
Research
- Persona development
- Usability testing
- Card sorts & tree tests
- Participant recruitment
- Ethnography
- Heuristic evaluations
Design
- Journey mapping & Service blueprints
- Information architecture
- UI & interaction design
- Interactive prototypes (Figma, XD, InVision, HTML/CSS)
- Design systems / Governance
- Accessibility / 508 Compliance
This is just a partial listing, so if you don’t see what you’re looking for, please ask us and chances are it is also in our wheelhouse.
Clients
After 20 years and countless engagements, these are just a small sampling of current and past clients we’ve helped over the years.
Meet Our Leadership
Keith Deaven
Jason Pentecost
Principal and Co-Founder
Mauro Scappa
Vice President, Placement Services
Greg Herring
Vice President, Strategy and Operations
Heather Gay
Vice President, UX Research
There’s little substitute for experience. Our management team average 20 years each in the field and have held positions in a diverse number of high profile digital companies. They are responsible for identifying, managing, and challenging talented digital professionals to create winning solutions for our clients.
How can we help
Always up for a challenge, we take pride in the work we do and satisfaction in the results we achieve for our clients. Contact us to start the conversation to begin your partnership with Mediabarn.